There’s no right way to conduct a gap analysis.  At its core, a gap analysis assesses where a company is today, where it wants to be in the future, and…

Volunteers are some of the most important members of a nonprofit. They keep valuable processes and services on track for both the organization and the communities it serves. Though donors…

Have you ever been to a store or website and noticed an image of random black and white dots in a square? The words “Scan me” may be printed somewhere…

Structured onboarding is a critical step in setting up new employees for success. Now that many employers are shifting to remote workforces, it’s essential to consider the unique requirements and…

When you’re walking around in a crowded city, you have to be aware of your surroundings. Cars are whizzing by, bikers are making turns, and fellow pedestrians are all around…

A lot of people and companies need an easy way to sync files across devices and share large files with others. They also want to back up their work in…

It’s been said that perception is reality. Whether you buy into that or not, how your brand is perceived by your target audience and your existing clients and customers does…

Whether you’re a statistician, marketer, or business owner, demographics help you segment people into groups so that you can learn more about them and their habits. Demographics include a number…

For companies with a global reach and multilingual customer base, language can be a major barrier to operations. To move potential customers who are browsing your site further down the…

Form abandonment can be a costly issue for any business or nonprofit. Fortunately, it’s an issue that’s relatively easy to fix. If you reduce form abandonment, you could see increased…