Brand ambassadors are a great way to draw positive attention to your business. They’re a team of influencers, reviewers, or maybe just loyal customers who have good things to say…

How to create an effective landing page Grab attention above the fold Use a header and subheader Grab attention with imagery Make a single call to action Pave the way…

Some employees, such as sales or customer-support field staff, have to travel from one place to another during the ordinary course of their work. And that usually means they need…

SignRequest is one of several document signing services. One interesting thing that distinguishes it from the competition is the company’s dedication to the environment. SignRequest promises that for every license…

How to offer online tax preparation Build a website Invest in business software Create digital workflows Invest in marketing Establish a referral program Maintain contact with customers If you have…

How to collect customer feedback using social media Leverage social monitoring Start a poll Post a survey Engage through Instagram Stories Use autoresponders Initiate conversations Take advantage of live interaction…

The PDF is a versatile and popular file format. Phil Ydens, vice president of engineering for Adobe Document Cloud, estimates there may be as many as 2.5 trillion PDF documents…

How to create a recruitment pipeline Identify future needs and goals Choose effective lead generation strategies Maintain communication with potential hires Establish a solid online reputation Automate recruiting systems A…

Creating a smooth offboarding process Create an offboarding checklist for HR Provide the employee with an offboarding to-do list Complete an employee exit interview Automate the offboarding process Employee turnover…

“If you build it, they will come.” That famous line (or misquote) from the 1989 film Field of Dreams has always haunted me  pun very much intended. But by no means, just…