It’s been said that perception is reality. Whether you buy into that or not, how your brand is perceived by your target audience and your existing clients and customers does…

Whether you’re a statistician, marketer, or business owner, demographics help you segment people into groups so that you can learn more about them and their habits. Demographics include a number…

For companies with a global reach and multilingual customer base, language can be a major barrier to operations. To move potential customers who are browsing your site further down the…

Form abandonment can be a costly issue for any business or nonprofit. Fortunately, it’s an issue that’s relatively easy to fix. If you reduce form abandonment, you could see increased…

“Version 1 sucks, but ship it anyway.” I stared up at the bold words displayed on a large screen before an audience of hundreds. Al...

It might surprise you to know that the modern field of project management began back in the 1950s with an organization then known as the Am...

Recently there has been an influx of spreadsheet-database hybrids to the marketplace. It started with products like Airtable, and since the...

Think about the last time you got a prescription. Your doctor didn’t pull out a pad, hand you a scrawled-out note, and then send you off to...

After-school programs play a critical role in a well-rounded education. Participating in after-school programs whether school-sanctioned e...

Colorful sticky notes are cute, but let’s be honest: They aren’t the most effective way to manage personal or business data. Luckily, th...